When Nico Ferrari decided to found this special agency specialized in wine marketing and export, for help wineries to promote their products around the world. He immediately understood that the point was: not to push sales and increase turnover of the wineries. The really value was to improve the knowledge and give some good tools to the final operators (restaurant owners, waiters, shop clerks) for better understand what they talk about every day. The simple think, “a good wine is not made by a good label” was the really core of all his philosophy. After few years, many efforts and tasting sessions, people and businesses captivated by the different way of talking about wine, started to offer to their clients different “products”: information, stories and many other details about the region where the grapes grew, the soil, the weather, the culture of the place where a wine is born. In other words why somebody decided to create such wonderful product. This new approach in wine marketing and sales boosted the real good wines. The wine lovers of all world started understand what does really mean taste a good wine. From that day Nico and his staff never stopped to offer them help to who wants go little beat deeper than looking a nice label of wine.
Born in Verona Italy one of the most important area of the world wine culture in 1972. After his studies, he had different experiences in Europe, Asia and North America. Since 1995 has been involved in marketing and sales in different fields but all linked by the awareness that a product or a item is the result of dreams, efforts, commitment and total dedication of his inventor. With this knowledge is impossible try to present or describe a product without telling the history and the philosophy of who invented and made the product. In the last 10 years he preferred stop talking of industrial products and start be ambassador of what really is a part of his culture, his DNA, talking about wine. He wants to do it in a different way he wants to talk to the people and the lovers from another angle, he wants to let them know that there are something more behind a label, that there grapes, wineries, peoples, lands, ideas, dreams… in other words there are GRAPES AND MORE.
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